Overview

Toolstop is an enterprise commercial business that supplies tradespeople and the general public with tools from the best brands with competitive prices and fast-delivery. It is the businesses B2C facing platform.

The task was to redesign Toolstop’s menu. Why was the project kickstarted?

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First - It lacked any for of usability best practice and was never designed with a human centred approach. Our customers needs were not considered in the implementation of the menu until I was employed. The menu design was provided by an external company, so they had no insight as to what the customers needs where.

Secondly…


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product card version to which was to be improved with user centered design in mind.

Overview

Toolstop is an enterprise commercial business that supplies tradespeople and the general public with tools from the best brands with competitive prices and fast-delivery. It is the businesses B2C facing platform.

The task was to redesign the product page as myself and both internal and external stakeholders felt as though the initial design of the website didn’t prioritise the user experience. There was no emphasis on design to cater, and it reflected the needs of the business over the needs of the user.

The redesign was scheduled to be completed shortly before our period of peak trading. This meant that…

Declan Malone

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